The KAEME Booth

This project focused on creating a captivating trade booth for the Ghanaian cosmetics brand KAEME. Specializing in whipped shea butter, black soap shower gels, scented candles, hand sanitizers, and toiletry bags, KAEME embodies a blend of tradition and modernity. The objective of our design was to immerse customers in an inviting and refined setting that showcased the brand’s core products. We aimed to cultivate an atmosphere that seamlessly blended modern African inspirations with comfort and sophistication, encouraging customers to interact with the products.

Our vision materialized into a two-story booth, designed with a natural, earthy aesthetic reminiscent of mud and a minimalist staircase to reflect the brand’s strong connection to nature and its commitment to promoting local production and sustainability. Within the booth, visitors are greeted by a welcoming desk, invited to explore a designated meeting area, and encouraged to unwind in a cozy corner. A dedicated testing station for hand massage and handwashing, offers guests the opportunity to experience the products firsthand.